5D DESIGN
MERCHANDISE, PRODUCTS & BRANDING INTEGRATED WITH
SUSTAINABLE, POSITIVE & HEALTHY
Bondi Crew's core values are reflected across all our commercial and creative collaborations
Our viewers, our own kids and the Bondi Crew characters are always our number one priority and why The Bondi Crew's commitment to sustainability, positivity and health isn't just a slogan; it's deeply ingrained in our ethos. Bondi Crew's core values are reflected across all our commercial and creative collaborations, ensuring that every partnership aligns with our dedication to environmental responsibility, promoting well-being and fostering a positive impact on the community.
This approach guarantees that collaborations not only deliver exceptional results but also contribute to a healthier planet and a more vibrant society.
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These core values emphasise our unwavering commitment to sustainability, positivity, and health. From ethical sourcing and eco-friendly practices to promoting mental and physical well-being, the Bondi Crew ensures that every partnership aligns with our core values. This approach not only guarantees high-quality and impactful work but also fosters a positive and sustainable future for all.
THE BONDI CREW SURF SHOP
Pick a board that's "you" or design and make a bespoke board with one with our artists
![Surfboards_BC_Branding_AdobeStock_79316786 [Converted]_Drops copy.png](https://static.wixstatic.com/media/4ff282_af94e08a9d894c1088ed30f2d46e6005~mv2.png/v1/fill/w_980,h_353,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Surfboards_BC_Branding_AdobeStock_79316786%20%5BConverted%5D_Drops%20copy.png)
5th DIMENSION BOARD DESIGN: VIRTUAL ACTUALITY
Designed, made, loved and surfed in real life and on screen
Each year the best five new board designs will be chosen to become the main board for each main character in the following season's episodes.
Your design animated, ridden and cared for on the small and big screen by the Crew, while you, your board and your design are in the surf and hanging out in real life.
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The show's boards may even get nicknamed after you!
PRODUCT DESIGN & DELIVERY IN 5 DIMENSIONS: VIRTUAL ACTUALITY
Where viewers and brands creatively interact on the beach, on the show and at home
Viewers, fans and parents can develop their own creative projects and interact with our creative teams to help build knowledge, confidence and see their ideas come to life in the real world, on screen and online. These projects interact with the show and brands, driving consumer engagement, investment and trust. ​
Brands provide product and service templates that interact with consumers, the show's artists and producers, bringing these new products to life in the real world and in the Bondi Crew digital ecosystems.
Product placement is reversed with 5D, driven by sales and is self reinforcing. Brand recognition, loyalty and trust is built throughout these interactions and development cycles, with all parties gaining valuable insights.
This fluidity makes for new and exciting augmented placement opportunities across Bondi Crew's channels, with product development, tailoring and brand placement throughout the creative processes on screen through product sales and brand placement.
Episodes, segments and breakouts can adapt to new brand and product offerings through AI driven augmented reality, where a storyline or scene from years past will update and show the latest product and brand messages, across platforms, driving new and additional 5th dimension sales.
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A collaborative, creative process benefiting the production, viewer and brands, each learning through engagement, driving unique brand and product opportunities.
An inclusive, sustainable, safe and creative environment for all.
